5 Strategies for better email marketing campaigns

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06Feb, 2020

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More than 280 billion emails are sent daily.

This figure is expected to reach 333 billion daily emails by the end of 2021.

Email marketing strategies have changed over the years.

What worked five years ago, now no longer works.

But it’s still a key player to any marketing strategy.

In fact, for the very best online marketers’ email marketing is their go-to marketing channel.

Why, you ask?

It’s because it brings in the results and delivers the best marketing ROI:

That’s right!

Email marketing outperforms all online marketing strategies, including SEO, PPC, and content marketing!

An email marketing strategy is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals.

And on average, for every $1 you spend on email marketing, you can expect a return of $51 (up from $39 last year)!

Not bad, right?

Here, we will share the best email marketing strategies you can use to achieve extraordinary results through email marketing.

When you follow these email marketing strategies, email will become your most important channel too!

Let’s get started.

1. Personalize your messages

When we say personalized email marketing, we don’t mean that you send an individual email to every single subscriber. Personalization means that you use customer data to create a personalized message.

2. Segment your subscribers

According to email marketers, segmentation is second on the top initiatives list this year.

3. Send mobile friendly emails

In 2012, 27% of all marketing emails were opened on a mobile device.

By 2014, that number jumped up to 42%.

Now, it’s as high as 61%!

These are huge numbers!

And what do you do as soon as you wake up in the morning?

If you’re like me, I’m guessing you have your phone next to your bed and the first thing you do each morning is check your phone for calls, messages and yes, you guessed it, emails…

Don’t worry, you’re not the only one. 62% of us do this.

When you send an email to a subscriber who reads their emails on their mobile device, but the email is not optimized for that device, what do you think they do with?

Mostly, they will unsubscribe or delete it.

So why is it that almost half of all emails are still not mobile friendly?

4. Test copy, design and buttons

Whether you test your home page, landing pages or email templates, testing provides us with data to make practical decisions that will improve our marketing performance.

5. Automate email campaigns when possible

Trigger-based emails are emails that are sent out automatically based on user behavior.

The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts.

The data behind trigger emails shows us that trigger emails perform much better than traditional email.

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