While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. How do you know where to spend it when it comes to digital marketing vs traditional marketing? For many businesses, reaching the right “marketing” decision is not easy, […]
1. TIMELESS AND AGELESS: @lego Here’s why @lego has 4.3 million followers on Instagram — everything is awesome. From the use of their famous tagline to the, well, awesome Lego-related posts, followers, young and young-at-heart alike can’t help but “heart” it. The fact is, Lego, just like the Simpsons, has managed to make itself a […]
No matter what markerters say, content will always be king. Without content, there would be nothing to tweet, re-blog, share or comment on. This is why websites are always searching for that sweet spot where a topic relevant to their business meets engagement that translates into views, clicks and more. But, what makes content compelling? […]
In this content-driven marketplace, blogs have become a necessary accompaniment to business. Whether your selling a product or a service, having a website that posts relevant, informative content that the internet audience would find value in, in turn, adds value to your business. Does it translate directly to revenue? Not necessarily, but in the long-run, […]