Why your business needs a strong LinkedIn presence

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16Dec, 2019

No, LinkedIn is not just social media minus the memes — it’s the largest professional network in the world with over 610 million members and 303 million active monthly users. Ninety million of these users are senior level influencers.

According to LinkedIn’s 2019 statistics, 63 million decision makers use LinkedIn. It’s a very unique social media platform because of its very specific user base. Most individuals joined to the platform to build connections, network, and organize an online presence that is solely focused on professional achievements, experiences, and insights. Needless to say, LinkedIn, as a social media platform, offers a quieter space where you can focus on business. As a professional network-building site, it holds immense potential and, if used right, could take your business to the next level.

So why is LinkedIn a worthwhile platform to invest in for your business?

Your market is most likely on it. According to LinkedIn stats, 154 million American workers have LinkedIn profiles. This comprises 30 percent of total users. What does this mean for your business? It means you have the potential to connect with 145 million people who are there for the same reason you are: to promote their business and network.

Why do you need to connect with other businesses? For a startup or small business, making your presence felt in your industry or even beyond it, is a move that will benefit your brand in the long run. LinkedIn is a site for professionals, which means people are not there to goof around. They are there to make meaningful connects and possibly do serious business, if your profile is of interest to them. You’ll be able to reach the right people in the right context.

It makes your business look legit. Of course your business is legit, but having a Company Page on LinkedIn makes you even more legit. On your company page, you can tell your brand’s story, your struggles, your strengths — you can get as personal as you want, but it’s important to always remember that, even if you’re giving strangers a peek into your company and its culture, keeping a professional tone and using well-written articles are still crucial. This is where hiring a content marketing company comes in handy. Exemplary Marketing has a team of experts that can create, manage, and post content on your LinkedIn page to make sure that everything you publish is of professional quality and is right on brand.

It boosts SEO. Your company page is your chance to boost your SEO without sounding super self-serving. It is your page, after all. Nourish your SEO with fresh content that’s keyword-rich through articles about your company, from company profiles to simple updates.

It’s great for content promotion. Never underestimate the power of a link. When you post content from your website on LinkedIn, it helps get it across to your fans and followers. Exemplary Marketing can help your business with content creation, as well as content management on social media and networking platforms such as LinkedIn, to make sure that your visibility and engagement are maximized.

There are many advantages to setting up a Company Page, so don’t sleep on LinkedIn — it could be the missing link in your business!


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