10 Mobile App Statistics To Know In 2021

10 Mobile App Statistics to Know in 2021
15Jan, 2021

Mobile apps have changed the way we do, well, everything. If you can think of something in life, the chances are there’s an app for it! This is most definitely something that you should be looking to take advantage of, and filling your phone with useful and important apps can make a massive difference to this process right now. These are 10 of the most important mobile app statistics you need to know for 2021.

1. Millennials check their phones up to 150 times per day

This is a pretty staggering statistic, and one that has probably increased since COVID-19 hit and the world went into a series of lockdowns. Mobile communication has taken on a whole new level of importance, and while much of this activity will be social media interaction, much will be online shopping too.

2. Almost 70% of internet users check customer reviews on their phone in-store

Data from eMarketer reveals that 7 out of 10 internet users prefer to check customer reviews on their phones in-store before they approach an employee or consider buying a product. This shows the importance of mobile marketing and how much companies are being impacted online by reviews. Customers also use apps to look for similar products and look up product specifications.

3. Social Media apps are the most used

It should come as no surprise that social media apps rank as the most used in a recent survey, with this trend expected to continue into 2021. Indeed, social media apps such as Twitter, Instagram, and Facebook accounted for 22.2% of the most used app categories.

4. The Apple Store has over 2 million available apps

Apps have become an inseparable part of modern culture, and there is no question they will continue to be popular and essential in day to day life. So it should come as no surprise that the Apple App Store currently lists 2.2 million downloadable apps that can be used and downloaded by iOS users. These cover a huge range of categories, and there is likely to be an app for pretty much anything.

5. 91% of people use mobile devices at home

This is a pretty remarkable stat considering most people have at least access to a laptop or personal computer at home. With this in mind, it seems safe to assume that most of the mobile use in this instance concerns app use that could not be achieved on a computer. The global pandemic and lockdown measures have probably contributed significantly to this as well. People are spending more time at home, and their mobile apps keep them connected with the world.

6. More than 50% of consumers use apps to make purchases

Statistics show us that globally, particularly in Asia, the UK, and the United States, 50% of consumers are using mobile apps to make purchases. Online shopping has grown in popularity significantly over the past few years, and this is something you need to try to make the most of through mobile apps that allow you to buy things more easily and efficiently. The rise in ecommerce coupled with the closure of many businesses due to COVID-19 has likely played a big role in this.

7. 90%+ of apps on Google and Apple stores are free

There are apps that exist that you need to pay for, but the vast majority of apps are free, and there is a good reason for this. Paid apps tend to be very specific niche apps that consumers don’t mind paying for. However, free apps are typically paid for by the company in order that they can act as a form of advertising and marketing, attracting people to the business, and providing a route through which consumers can interact with the company.

8. 52% of users want a positive app experience

With any business or website or app, the most important thing is the experience, and this is really important to keep in mind. According to data, more than half of all app users will not use an app if they had a negative experience with it.

9. Mobile App revenue is expected to soar by 2023

It’s already a market that is generating a lot of cash, but it seems likely that the revenue is going to increase even more in the next couple of years as well. Indeed, Statista believes that the forecast for mobile app revenue is probably going to hit $935 billion in revenue by 2023!

10. Average of 30 apps used in a month

The average smartphone user is believed to use around 30 apps per month, and this is something that shows how much apps play a prominent role in life. Companies are creating new apps every day, and with good reason; they are essential for the customer experience in 2021.

It’s clear that mobile apps are going to play an even more prominent role in life in 2021, and looking at ways of making the most of them is so important. You can make your life easier and more convenient by ensuring that you focus on taking steps to utilize mobile apps in the best way you possibly can right now.