The growth of mobile applications has been exponential due to the use of tablets, smartphones, and wearables. According to Bank My Cell, in 2020, the number of smartphone users in the world today is 3.5 Billion, which translates to 44.69% of the world’s population owning a smartphone. That is a lot of people and means that the mobile app market is huge. If you’re looking to get an app for your business, then you want to get it right as there is no point in having an app that no one uses. So what does a great mobile app feature? Here are the top ten features all great mobile apps have.
This is the most important thing your app needs to have over anything else because your users need to be able to use it easily. Your app needs to be user-friendly, meaning it not only needs to be simple and easy to navigate but innovative and informative too.
The most effective apps feature simple notifications and messages to have direct communication with their customers. This is essential if you want to have a useful app as you can use the push notifications to report on new features and send promotional offers.
Security is essential and cybersecurity especially has become an ever-increasing issue. So many applications store personal and sensitive information or credit and debit card details that security is an absolute must. Users need to feel safe when using your app and they need to know that they can trust you with their information.
It’s important that you have a way for users to report bugs, send complaints, make suggestions, and give feedback about how you could further improve your app. This is not only good for improving your app but it also shows people that they can trust you and are a credible company.
Today, as well as apps, people spend a lot of their time on social media so it is essential that your app integrates with social media. This helps to simplify the signing up process by users engaged with the app.
People are now very used to being able to customize their technology. They can customize the layout of their phones so being able to do this on their apps is also expected. Having the ability to customize an app means that your customers can see the content they want to, have the layout in a way that suits them, and basically, the whole experience can be tailored to meet their needs.
An app that takes too long to load or to get from one page to another will soon be deleted as it’s more hassle than it’s worth. No one likes waiting and quite often people use apps when they are bored, so waiting for screens to load is frustrating and can add to the boredom. Having a simple but effective app means that you can provide users with a fast and useful experience.
In order to achieve the best put of your app, it should be available on the three main mobile operating systems – iOS, Android, and Windows. Each has different requirements and while you shouldn’t have to do a different design for each operating system you may need to adapt it. Make sure your app is designed in this way to be flexible from the start so that making these changes won’t be difficult to do. It also means that in the future you will be able to update your app easily and improve it as your business grows.
Many apps miss this important feature even though it is something that many users would make use of. The ability to search either the app or the internet makes it quicker for people to get things done. It makes it easier for them to get to the part of the app they want or to even find out if it is there.
While most apps will need an internet connection to work fully, a great app will have some basic features that users can work offline as well. This can give you a major advantage over competitors and your users will really appreciate it too.